Job Description

Marketing Assistant

Role Overview:

We are looking for a proactive, detail-oriented Marketing Assistant to support the Marketing Manager in bringing strategic plans to life. As the Marketing Assistant, you will provide crucial support to our marketing department, assisting in the creation, execution, and reporting of digital marketing campaigns. This role is essential in executing and managing daily marketing operations, ensuring seamless campaign execution, and delivering polished, on-brand communications across all channels. This role requires a strong eye for detail, proficiency in Excel and graphic design tools, and a passion for supporting multi-channel campaigns. If you're organized, collaborative, and excited about driving results in a luxury environment, we want to meet you.

Location: New York / Hybrid

Key Responsibilities:

• Campaign Support (Email, SMS + Digital Paid Ads):
• Collaborate with the Marketing Manager to build out, schedule, and execute digital, social, and email marketing campaigns across all platforms.
• Help gather and prepare assets for campaigns, including graphic design tasks using tools like Photoshop and Canva.
• Email + SMS Marketing
• Work closely with graphic designer to deploy email and sms campaigns on Braze 
• Assist in list segmentation, A/B testing, and performance reporting
• Paid Ads
• Support the execution and optimization of paid digital media campaigns (search, social, display)
• Coordinate with paid media ad representatives to review and optimize campaign performance
• Compile performance metrics and assist in making data-informed recommendations
• CRM & Lifecycle Marketing
• Help execute lifecycle marketing efforts through CRM tools (HubSpot, Braze)
• Manage customer segmentation, retargeting and customer journey updates on Braze 
• Reporting and Analytics:
• Gather and compile performance data for digital marketing, social media, email, and paid ads.
• Analyze key metrics (CTR, engagement, conversions) to generate actionable insights that inform future strategy.
• Prepare regular reports in Excel to track campaign performance and support the marketing team with ongoing optimizations.
• Market Research:
• Conduct research on industry trends, competitor strategies, and consumer behavior to inform future campaigns.
• Stay up-to-date with digital marketing innovations and support the team in integrating new trends or tools.

Skills and Qualifications:

• 2+ years of marketing experience, ideally in CRM, Paid Media, and Email + SMS marketing.
• Proficiency in graphic design software and Canva , particularly Photoshop for basic design tasks. 
• Strong experience with Excel for reporting and data analysis.
• Experience with digital marketing platforms (Google Ads, Facebook Ads, Mailchimp, Klaviyo, Hubspot, etc., and Braze is a plus)
• Excellent organizational and communication skills with the ability to manage multiple tasks and deadlines.
• Attention to detail and the ability to work independently and as part of a team.
• A self-starter who thrives in a fast-paced, collaborative environment
• A passion for marketing and a proactive approach to supporting team initiatives.

Compensation

• Salary $70,000-$75,000 , commensurate with experience.

How to Apply:

Please submit your resume , and a brief cover letter to [email protected] it should include:

• Three brands you admire
• A short description of one marketing campaign or strategy from each brand
• Why you find each campaign or strategy compelling

Impeccable references are required. Applicants must submit the materials above directly to [email protected] for consideration.

We look forward to learning more about how you can contribute to the continued success of Spinelli Kilcollin!

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