Job Description

Job Description

At Air Liquide Home Healthcare Canada, we believe in patient-centered care and innovation. We’re on a mission to help transform healthcare for the better. From advancing and digitizing our tools, products, and systems, to forging meaningful relationships with our patients.

Air Liquide Home Healthcare, we are the leading provider of sleep apnea tests, treatments, and home oxygen therapy services in Canada. With over 90 locations from coast to coast, we specialize in delivering comprehensive testing, treatment, education, and continuous support for individuals living with sleep apnea and respiratory conditions.

Our mission is to empower patients facing the challenges of sleep apnea and those in need of home oxygen therapy. We are committed to providing ongoing respiratory support and ensuring compliance, enabling our clients to lead healthier, more fulfilling lives.

Here is what you will do

The Marketing Specialist will be responsible for supporting the positioning and promotion of the Air Liquide Healthcare Canada brand. Reporting directly to the Marketing Manager, the Marketing Specialist will collaborate closely with sales, customer service, clinical teams, and the Commercial Excellence and Customer Experience team to support ongoing marketing and promotional activities. This includes contributing to the development and execution of marketing plans and supporting the creation and implementation of promotional initiatives to drive business growth

• Patient / End User Insights: Be an expert on the patient pathway, other key decision makers/influencers and the HCP to develop marketing strategies that meet the needs of our patients, HCPs and referral sources, as well as internal audience. Develop critical messaging.
• Digital Promotion, Asset Leadership & Vendor Management: Lead the development, implementation, and monitoring of digital promotions and online paid marketing (SEM) campaigns across appropriate digital platforms and channels, managing these as small to medium-sized projects.
• Emerging Technology Research & Support: Support in researching and understanding emerging technologies such as AI, digital platforms, and other innovations relevant to enhancing the patient, employee, and referral partner experience.
• Reporting Support: Assist in the collection and analysis of internal patient and referral data, along with other relevant data, to contribute to performance reports.
• Sales & Marketing Support - Graphic Design & Content Development: Lead the development and creation of a variety of marketing and sales support materials, including brochures, product sheets, presentations, and other brand assets, to effectively communicate value propositions to HCPs and support referral generation.
• Direct to Consumer/Patient Marketing Support: Contribute to the planning and execution of patient-focused marketing initiatives, including monthly promotions and marketing events.
• Digital Patient Pathway Content Updates: Following the implementation of the new digital patient pathway, be responsible for making minor content updates to the website and page adjustments within the platform to ensure accuracy, relevance, and optimal user experience.

What we are looking for:

• Target Marketing (understanding data segmentation)
• Engagement (supporting the delivery of value-based content)
• Analytics (assisting in the measurement of marketing effectiveness)
• Conversion (understanding the prospect to customer journey)
• Marketing technology (familiarity with CRM systems, marketing automation a plus)
• Marketing research (assisting with research efforts)
• Excellent written and verbal communication skills.
• Project management skills (supporting project execution)
• Marketing budget awareness.

Here is what you will need

• Minimum Bachelor’s Degree in Business/Marketing.
• 2-4 Years of experience with increasing responsibility in Marketing.
• Understanding of the Canadian healthcare environment (payers, channels, pricing), preferably in respiratory.
• Digital marketing experience - familiarity with Google Analytics or other website analytics tools.
• Excellent communication skills (written and verbal).
• Bilingualism (English/French) is an asset.
• Proficiency in all Google suite applications. Proficiency in Salesforce is an asset.
• Proficiency in Canva and knowledge of graphic design principles.
• Proficiency with website content management systems for making content updates and page adjustments.
• Proficiency in Mailchimp for developing and executing email marketing campaigns
• Solid understanding of SEO principles and best practices, applying to website content and digital promotion.

Here is why you should join

• Competitive total rewards: Salary, bonus, flex benefits & pension plan
• Growth opportunities: Upward mobility, career progression, and tuition reimbursement
• Work/life integration: From standard hours to personal time off
• Inclusive workplace: Bring your whole self to work as you learn and grow
• Global collaboration: Collaborate near and far by being part of a global leader

Additional Information

Air Liquide Healthcare provides equal opportunities for all applicants and is committed to fostering an inclusive and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the selection process. We thank all applicants for their interest; however only those candidates selected for an interview will be contacted. Please note that the job titles listed on this job posting may differ from those used in our internal job descriptions/position titles. While the titles may vary, the roles and responsibilities remain consistent.

Disclaimer: Please note that the job titles listed on this job posting may differ from those used in our internal job descriptions/position titles. While the titles may vary, the roles and responsibilities remain consistent.

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