Job Description

DescriptionJOB DESCRIPTION:Do you thrive in a fast-paced environment and want to work for one of the fastest growing Kava companies in the country? Kava Culture/Botanical Brewing is looking for a driven and creative individual excited to ideate and create high-quality content across multiple avenues, continuing to build our brand and drive revenue.Brand EthosVibrant and Engaging: Reflect the lively spirit of Kava Culture in all visual and textual content.Community-Centric: Focus on building and nurturing a community that loves our brand and products.Trendy Yet Timeless: Stay ahead of trends but also create content that has a lasting appeal and drives sales.Drive Foot Traffic & Sales: Use social for soft sales and hard sales, both e-commerce and foot traffic, through interest in our products with creative social posts.Social MediaMaintain accounts: Ensure accounts are set up, optimized, and functioning correctly.Platform Content: Tailor content to each platform. Platforms include Instagram, Facebook, TikTok, X, Threads, etc.Engagement: Regularly interact with the audience through comments, polls, and direct messages. Make sure all messages and comments are responded to for all brands and locations. Significantly increase engagement each month.Brand Voice: Work with the Marketing Director to fully develop and implement the brand voice in comments, messages, and content.Content: Ensure content is spelled correctly, factual, and not ChatGPT generated.Content Calendar: Work with the Marketing Director on monthly professional content calendars for all locations under Kavanation.Content Mix: Balance between promotional, educational, and entertaining content. Incorporate user-generated content to boost community involvement.Graphic Design FocusCampaign Visuals: Create eye-catching graphics and videos for various campaigns and any marketing needs, maintaining brand consistency while innovating in design.Infographics and Educational Content: Design visually appealing and informative graphics that educate the audience about Kava Culture and its products.Branding & Marketing Materials: Continuously evolve and refine branding materials and promos.Creativity and InnovationCampaign Brainstorming: Work with the Marketing Director to regularly ideate new, creative campaign ideas that can go viral and increase brand visibility.Trend Incorporation: Seamlessly integrate current social media and design trends into our content.Feedback and Adaptation: Use audience feedback to adapt and refine content and design strategies. Update avatars with this information.ReportingProvide insights and reports on social media performance and graphic design impact on a monthly basis.Directories: Assist in review and directory management.Assist Department: Help the marketing department as needs arise.Needs: Experience in Adobe Suite, work experience in social media and graphic design, experience in bar/restaurant marketing preferred.Featured benefitsMedical insuranceVision insuranceDental insurance401(k)Paid maternity leavePaid paternity leavePTOThis role is a blend of art and communication, vital for crafting Kava Culture's identity and engaging with our audience. The Social Media Specialist and Graphic Designer is not just creating content or visuals; they are telling the Kava Culture story in the most compelling way possible.Requirements2 - 5 years of progressive experience in direct-to-consumer sales marketing, branding and content curation & Social Media Management. CPG experience is necessary, & start-up experience is a plus.Experience partnering closely with the marketing team, department leads, and executives to ensure we have a cohesive and effective content strategy.Proven success building a scalable content strategy across different buyer personas and industriesPossess a strong desire to own a large project that highly impacts the organization, and the "want" to learn and research as much as possible to be cutting edge in the industry.Strong design sensibility with a firm understanding of user experience, modern attention spans, and content consumption behaviorsExperienced in Canva design tool ; Adobe Illustrator and Photoshop knowledge preferred.The ability to be forward-thinking about what is new and "trendy" in the world of alternative & "non-alcoholic" beverage marketing.Experience with social media analytics and reporting tools.Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Google Ads and LinkedIn Ads.Company InformationAbout UsWe are a health-conscious, alcohol-free, company that takes pride in being an active part in changing the world for good. We bring people together, create communities, and value each other and our planet. Kava Culture corporate and franchise locations focus on creating high quality, crafted cocktails, while our sister brand, Botanical Brewing, produces a wide range of alcohol-free euphoric teas, including kava, elixir, and other special botanicals. Our passion is creating herbal alternatives that taste great and make you feel even better. Our high vibes and focus on exemplary "customer experience" defines us and has made Kava Culture one of the fastest growing brands in the industry.Above all else - our success is largely due to our people and our core values. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

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