Job Description

Marketing Manager at Independent Record Label in Los Angeles  

Full-Time, Hybrid  

CMH Label Group is seeking candidates for a full-time Marketing Manager for the company’s Vitamin String Quartet (VSQ) music series. Ideal candidates will have 7+ years' experience in senior-level music and/or artist marketing. This position will report to the VSQ Brand Manager and be a part of the series management team.

Primary Responsibilities 

• Lead all VSQ marketing fronts: social media, digital advertising, website, online video / content, email marketing, influencer marketing, brand partnerships, and PR.

• Lead marketing across all VSQ products and services, including recorded music, live performances, merch, sheet music, education, etc. Lead development, execution, and review of annual and monthly marketing budgets. 

• Lead development of the visual presentation of the brand across all marketing fronts.

• Develop and implement high-level marketing strategies and oversee the development and execution of visually compelling, effective marketing campaigns. 

• Help develop the vision, voice, and content of the brand, through its marketing efforts. 

• Drive the growth of the brand in both domestic and international markets. 

• Oversee VSQ’s social media team (internal and/or external). 

• Liaise and coordinate with internal art department as to artwork and branding. 

• Liaise and coordinate with internal sales team on campaigns, DSP marketing, and radio. 

• Liaise and coordinate with relevant external teams—e.g., distribution partners, label partners, marketing partners, branding agencies, PR companies, etc. 

• Track impact on revenue and brand of individual campaigns as well as general marketing, including overseeing all relevant reporting. 

• Oversee the maintenance of artist profiles on digital music services (photo, bio, pinned content, playlists, etc). 

Qualifications 

• 7+ years' experience in artist and/or music marketing, including marketing digital, physical and/or live music. 

• Experience with visual storytelling and producing compelling and engaging content.

• Ability to conceive and execute high-level, creative campaigns and visual assets. 

• Knowledge and experience in creating, executing, and evaluating marketing and advertising campaigns.

• Ability to lead and manage others, able to develop teams and team members, hold people accountable. 

• Super-organized and a great communicator. Able to handle oversight of many areas and projects at once.

• Collaborative, someone who enjoys the creative process with considerable input from others. 

• Able to adapt quickly and shift priorities and focus when timely opportunities (or challenges) arise and lead teams through those shifts. 

• Drives initiatives to completion. 

• Passionate about music and pop culture.

• Skilled copywriter / editor, able to capture the voice of the brand and speak to our user / customer. 

• Deep knowledge of all social platforms along with music streaming platforms like Spotify, YouTube, Apple Music and Amazon.

• Wide knowledge of e-commerce / email marketing and experience with Mailchimp or similar email marketing platforms. 
 

Please submit your resume to [email protected], with subject line “VSQ Marketing Manager”. We will only consider applicants who provide a cover letter explaining why they feel they are right for this position, along with bullet points highlighting relevant skills and experience. Please include links to projects / campaigns you have worked on, with a breakdown of your role(s) within them.

This position is based at our LA office, with the ability to work from home part of the week if desired.   Travel may be required for productions, events, meetings, conferences, etc. 

Benefits offered to full time employees after an orientation period: Health and dental plan (company pays a portion of the premiums), vacation, sick/personal leave and 401(k) plan.       

CMH Label Group is an equal opportunity employer and will consider for employment qualified applicants with criminal histories in accordance with the California Fair Chance Act and the Los Angeles Fair Chance Initiative for Hiring Ordinance.   

Pay commensurate with qualifications and experience, with salary ranging from $60,000 to $80,000 per year. 

Thank you for your interest.   

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